A superior customer experience is now a competitive advantage, as Amazon so deftly demonstrates through its effective combination of software and data. We explore how traditional retailers can thrive in this new landscape by delivering a more compelling, personalized experience for their customers.
Starting with personas "modern customer" and "clothing retailer", we demo a microservices-based experimental solution which combines Cloud Foundry, Spring Boot, Spring Cloud Dataflow, cloud-based machine learning, and a mobile app.
The result: better engage with the customer, understand her, and deliver compelling offers that retain her loyalty.
The demo code is available under an Apache 2.0 license: https://github.com/pivotal-cf/oss-pcf-gcp-retail-demo
